This year Moët & Chandon is celebrating the 150th anniversary of Moët Impérial, it’s an anniversary that offers an ideal opportunity for Moët & Chandon to celebrate its most iconic champagne.
The saga of Moët Impérial began in 1869, when Moët & Chandon chose to create a brut non-vintage champagne named “Brut Impérial” – known today as “Moët Impérial” – to pay tribute to the relationship established since 1801 with Napoléon Bonaparte and Jean-Remy Moët, grandson of the Maison’s founder.
From the outset, Moët Impérial set off on an epic journey, through challenge and opportunity, to become a universal icon of celebration, conquering new worlds and creating unforgettable moments filled with glamour and style. It was destined to become a superstar. Where royals toasted, where the art world danced with movie stars and fashion models mingled with rock stars, Moët Impérial was there.
When Moët Impérial rose onto the podiums of the sporting world, it brought its own special prestige to a global stage where victories would be celebrated with a triumphant spray.
To mark the momentous 150th anniversary of its signature champagne, Moët & Chandon has unveiled a limited-edition bottle of Moët Impérial inscribed with a redesigned logo: the “I” of ‘”Impérial” has become a new symbol for the House’s most emblematic champagne.
The “I” is a crowning tribute to the 150-year history of this remarkable champagne. It is a badge of honor that “must” be celebrated on this historic milestone in the grand style for which Moët & Chandon is known. Inside, the same signature style champagne awaits the popping of corks and the clinking of champagne this festive season.
The collection of 150th anniversary Moët Impérial gift boxes, limited edition bottles and mini-Moët Imperial crackers are set to create more of life’s memorable moments.