Bentley, the iconic British luxury carmaker, has unveiled a new website to enhance the brand’s digital luxury experience. The Crewe based manufacturer’s intention is to make its digital assets ‘engaging, informative and flexible’ as it seeks to connect with high net worth individuals who regularly use multiple digital devices.
Kevin Rose, Bentley’s Member of the Board for Sales, Marketing and Aftersales said : “ Our new website ensures that consumers can connect with the world of Bentley whenever or whoever they are in the world.”
The site’s responsive format is designed to enable it to optimize performance across all devices. Telling the story of the brand by showcasing its heritage and positioning it as a lifestyle brand has been instrumental in customer engagement.
www.bentleymotors.co.uk – Bentley’s new website
Power on Ice Bentley Experience
Source: Bentley Media