| Aimee Phillips

TAG Heur makes a statement at New York Fashion Week

This coolest wrists in the capital will be wearing a Links Ladies watch by avant-garde watch maker, TAG Heuer, this winter.

The luxury Swiss brand – whose ambassadors include Cara Delevingne, Cristiano Ronaldo and Chris Hemsworth – unveiled its new Link Ladies Collection with legendary style icon, Iris Apfel, during New York Fashion Week.

TAG Heuer debuted Iris Apfel as its newest friend at the MONSE runway show, where they are acting as one of the key sponsors of the afterparty that evening. The fashion legend, 95, was snapped sitting in the front row, sporting a new women’s watch and pieces from the design duo’s collection.

The brand will be taking part in NYFW through a series of initiatives during the 10 days of designer runway shows and presentations. With four exciting moments during New York Fashion Week, TAG Heuer takes its place on the fashion stage as the design industry comes together to see what the creative forces behind American fashion will present from September 8th – 15th, 2016.

TAG Heuer is also participating in the IMG’s Fashion Pop-Up Shop located at 875 Washington Street throughout London Fashion Week, where the brand is offering its wildly successful TAG Heuer Connected Watch, fusing the worlds of fashion and tech.



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