| John Cofie

The rise of the in-store personal shopper

A person’s wardrobe says a lot about them, or does it? What if you are one of those individuals who can afford a wardrobe but literally has no time on their hands to go shopping or much less think of how to coordinate a pleasingly suitable outfit for work or play. Enter, the personal shopper, there to solve your wardrobe mishaps, sort the outfits and create your personal style.

Personal shoppers are now set within the high street stores of Selfridges, Harrods , House of Fraser  to Harvey Nichols  where a client will have a full consultation in order for the personal shopper to fully assess the client’s lifestyle. The client can spend leisurely time in the confines of the stores’ private suites enjoying a cup of tea and a magazine whilst the personal shopper shops on the client’s behalf –the service however, doesn’t just extend to clothing but also things like gifting and household items with no obligation to buy.

Besides in-store personal shoppers, online retailers offer personal and styling services, from ASOS  , REISS  to Topman  . Take another example of a personal shopper reputable for her ability to build engaging relationships with her clients, her instinctive take on fashion and, who has built up a phenomenal portfolio of international clients. Known to bring Net-a-Porter  to worldwide success, is their Global Head of Personal Shopping, Lupe Puerta , whose clients lead phenomenally busy lives but also adore fashion with enthusiasm. Often traveling, Lupe heads a global team but will always consult with her clients one-to-one.

If you lead a busy life or have no idea how to start shopping, consider a personal shopping service. .


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